Hawthorne & Heaney on the Embroidery Marketplace

Embroidery Marketplace – An unprecedented Year

2020 has been an unprecedented year, disrupting our usual rhythm. Typically, by October we find ourselves deeply immersed in monogramming and personalisation events. However, this year was different. We couldn’t let the absence of these events deter us from forging ahead.

Retail Strategy – Embracing Adaptability

In response to the challenges of 2020, we took proactive steps to create our very own event – The Marketplace. This endeavour brought together a collective of exceptional creators and innovators, converging at the iconic Savile Row. Amid the complexities of the year, The Marketplace stood as a testament to adaptability in the face of adversity.

embroidery marketplace

Retail ProductsA Unique Assortment

The Marketplace featured a diverse selection of unique items. From exquisite handkerchiefs by Millie Bridget Henry to personalised bags by Hawthorne & Heaney, our curated offerings also encompassed products from renowned brands. This included Cad and the Dandy, Dugdale Bros and Co., Kirk Originals, and The Workers Club, among others.

Retail Branding – Bespoke and Specialised

We partnered with Cad and the Dandy, Baron Bags, Dugdale Bros and Co., and other distinguished brands to create a one-stop destination for bespoke and specialised style items. The Marketplace was a treasure trove of meticulously crafted gifts, from dressing gowns to glasses frames, small-batch roasted coffee beans, and personalised bags. Each product exuded a sense of artistry and uniqueness, reinforcing the significance of quality in retail branding.

Retail PromotionsSafe and Enjoyable

While the unfortunate tier 4 restrictions closed the Marketplace temporarily, it was not without moments of joy. We navigated through the challenges of 2020 with responsible, safe, and enjoyable interactions. The experience encapsulated the resilience and spirit of the year, marked by creativity and adaptability.

As we look ahead to the future, we invite you to consider your retail marketing strategy for the coming year. If you’re planning an event, we’d love to hear from you. Our team is enthusiastic and ready to engage in socially distanced opportunities, bringing the spirit of The Marketplace to your endeavours.

Retail Customer Loyalty – Connecting with Your Audience

In these times of change, building customer loyalty through memorable, unique experiences is paramount. The Marketplace exemplified the value of crafting exceptional moments and fostering connections with a diverse audience.

We hope that this glimpse into our journey serves as a source of inspiration for your retail marketing strategy. It’s a reminder that even in the face of adversity, innovation and adaptability can thrive, nurturing brand identity and customer loyalty.