Live Personalisation by Hawthorne Heaney Here at Surreal DB World 2023

Live Personalisation by Hawthorne Heaney Here

Hawthorne & Heaney had the incredible privilege of participating in the first ever Surreal DB World user conference where Surreal DB 1.0 was launched with a live personalisation offering. The event witnessed an impressive turnout, with more than 300 attendees present in person and an additional 2,000 tuning in online.

The setting for this event was none other than King’s Place, conveniently situated near King’s Cross Station. This spacious venue provided the ideal backdrop for an array of events and activations that took place throughout the conference.

Live Personalisation by Hawthorne Heaney Here

In an effort to make each attendee’s experience memorable, all guests who turned up in person were gifted with exclusive SurrealDB hoodies, featuring monogram embroidery by Hawthorne & Heaney. Our task was to add personalized initials to each hoodie, right on-site using our state-of-the-art embroidery machines.

Surreal DB opted for a classic block font in an understated grey tone, ensuring uniformity across all hoodies distributed at the event.

Given the substantial in-person turnout and the sheer volume of embroideries to complete, we assembled a team of 8 machines and skilled machinists to guarantee that every guest left with a customised SDB hoodie.

The event was nothing short of spectacular, and with so much going on behind the scenes and so many embroideries to get through, we allocated one machine and machinist as front of house to speak to customers about the embroidery and do demonstrations on the machine so that people could see how we were adding the customisation, whilst the other 7 worked on the bulk of orders on site in a small conference room behind the scenes.

Throughout the day, the conference featured a series of captivating talks from key figures from SDB, complemented by artisanal coffee, freshly baked pastries and gourmet food during lunch breaks.

Customised embroidery is an exceptional method to captivate conference attendees and provide them with a memorable keepsake from the event.

If you are looking to elevate your Retail Event, Conference, or any on-site activation with personalised touches, get in touch by emailing us on We are eager to collaborate and help you create a remarkable and distinctive experience for your audience. At Hawthorne & Heaney, we turn events into memories.

All photographs from SDB World Courtesy of Liz Isles Photography