Monogramming Events with Hawthorne & Heaney for The Deck

Monogramming Events – Exciting Times!

We’re thrilled to mark the beginning of the Autumn season with an outstanding event, and it’s all about retail marketing! Partnering with The Deck, our Savile Row neighbours, we joined hands to celebrate the launch of their latest collection – four essential shirts in collaboration with the renowned shirt makers, Turnbull and Asser.

monogramming events

What made this retail event truly special was the live activation provided by Hawthorne & Heaney. Attendees had the chance to elevate their shirts with personalised monogramming, right on the spot. Imagine your customers waiting with anticipation as their initials were intricately embroidered onto their chosen shirts, creating a unique touch that resonates with retail customer loyalty.

Our live monogramming activation showing a behind the scenes perspective drew a substantial crowd. The allure of beautifully crafted shirts, combined with the added personalisation, naturally piqued the interest of attendees. It’s a testament to the power of retail promotions and retail advertising when done right.

For an exclusive look at the event’s highlights, visit our Instagram page and watch this snippet: Watch Here.


If you’re a retailer looking to infuse some personalised magic into your own stores, Hawthorne & Heaney is at your service. Our monogramming events can be tailored to suit your brand, enhance retail sales, and boost retail customer loyalty.

Contact us via the contact page for pricing details and to explore how we can customise an event that aligns perfectly with your retail marketing objectives. Elevate your brand with retail events that leave a lasting impression and foster retail customer loyalty – we’re here to make it happen.